Netflix Inc. {{ m-tag option="price" ticker="NFLX" currency="USD" }} reported robust second-quarter results for 2024, highlighted by a significant increase in subscribers and revenue. The streaming giant added 8.05 million new subscribers, bringing its total global paid memberships to 278 million, a 16.5% year-over-year increase. Revenue for the quarter reached $9.56 billion, up 16.8% compared to the same period last year, slightly beating analysts' expectations of $9.53 billion.

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Earnings and Financial Health
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Netflix's earnings per share (EPS) came in at $4.88, surpassing the consensus estimate of $4.74 and significantly higher than the $3.29 reported in the same quarter of 2023. The company also raised its full-year revenue growth forecast to 14%-15%, up from the previous range of 13%-15%, and expects full-year operating margins to hit 26%, up from the prior estimate of 25%.

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Strategic Initiatives Drive Growth
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Key strategies contributing to Netflix's strong performance include the crackdown on password sharing and the expansion of its ad-supported tier. Ad-supported memberships grew by 34% in Q2 2024, and the company is phasing out its basic plan in the US and France to drive more users to its ad-supported option. Additionally, Netflix is integrating live sports into its offerings, such as NFL games, to attract more viewers and advertisers.

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Market Performance and Future Outlook
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Despite initial after-hours trading volatility, Netflix's stock has shown resilience, recovering to a pre-market loss of just 1.4%. The stock has been on a strong upward trajectory, gaining more than 30% since the start of the year. With a market cap of $277.09 billion and a P/E ratio of 44.61, Netflix continues to be a dominant player in the streaming industry. The company's focus on AI enhancements for content recommendations and generative AI tools for creators further underscores its commitment to innovation and growth.

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Záver
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Netflix's Q2 2024 performance underscores its strategic agility and robust market position. The company's initiatives to curb password sharing and expand its ad-supported tier have yielded significant subscriber and revenue growth. With promising developments in AI and live sports content, Netflix is well-positioned to maintain its industry leadership and drive long-term shareholder value.

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